The famous DJ showed off a diamond-lined gold watch we’d never seen before.

DJ Khaled is no stranger to the better things in life, and he enjoys documenting his extravagant lifestyle on social media for all to see. One of DJ Khaled’s most recent Instagram posts included what appears to be a variation of the Jacob & Co. Billionaire watch line—but since we’ve never seen a gold model like DJ Khaled’s, we’re wondering if the DJ is introducing a brand-new edition or a custom model designed just for him.

DJ Khaled and his $3 million watch

DJ Khaled shows off one hand coated in diamonds in an Instagram story shared to his profile on March 2, from the massive diamond-encrusted pinky ring on his left hand to the even more brilliant diamond-covered wristwatch. DJ Khaled had previously flashed off a $3 million Jacob & Co. Billionaire III adorned with white diamonds during the 2022 Oscars. The watch he’s wearing on his Instagram story appears to be the same model, but with a gold band and setting instead of silver. If Jacob & Co. does have a gold Billionaire model, it does not appear to be publicly available.

The Billionaire III watch, which most closely resembles what Khaled is wearing in his story, features a white gold bracelet handset with 504 emerald-cut diamonds, a skeletonized tourbillon, a 54 x 43 mm watch face and additional diamonds covering the case, lugs, bezel and clasp, with a total of over 129 carats of diamonds for the entire piece.

DJ Khaled Watch - Jacob and CO. Billionaire 3

While the Billionaire III model costs $3 million, there is another Jacob & Co. Billionaire watch that costs even more: the Billionaire Ashoka, which has 260 carats of emerald-cut diamonds in an 18k white gold case. That artwork is about $18 million, which didn’t stop pro boxer Floyd Mayweather from purchasing one for his collection in 2018.

The Billionaire watches by Jacob & Co. show off the entire luxury that the jewelry and timepiece brand has to offer, and it’s no surprise that Khaled was keen to show off his amazing piece—especially whether it’s a new addition to the range or a custom model exclusive to his collection.