Prada has unveiled its latest fashion film for the iconic Prada Galleria bag, once again blurring the lines between high fashion and high art. This new campaign, directed by the Oscar-winning Jonathan Glazer, features Hollywood star Scarlett Johansson in a role that leans on her theatrical chops rather than her red-carpet presence.

Reuniting with Glazer for the first time since their collaboration on the eerie sci-fi thriller “Under The Skin,” Johansson takes on the role of an actor deeply immersed in the process of refining her performance. In the film, she methodically rehearses lines, injects nuanced emotions into each take, and even pauses for a poignant make-up retouch, showcasing the intense and often unseen aspects of an actor’s craft.

The campaigncaptures a slice of Old Hollywood glamour, enhanced by a lush string arrangement, as Johansson, after her stirring performance, exits the studio with the Prada Galleria bag in tow and steps into a New York taxi — a scene that feels both cinematic and authentic.

This campaign marks not only another successful collaboration between Prada and Johansson but also solidifies Prada’s commitment to melding the worlds of film and fashion, creating compelling narratives that resonate beyond the runway.