Tennis champion Serena Williams is embracing the energetic spirit of her daughter Olympia, even as she approaches the “terrible twos.” In a recent interview and campaign partnership, Williams is encouraging parents to see their children’s curiosity and exploration as positive traits.
“I love that my child has a wild personality,” Williams declared. “For me, ‘wild’ is wonderful. Why is wilderness a bad thing? She’s curious. She has fun. She’s learning different things. So for me, I love that she wants to explore and wants to be herself.”
This message aligns with her partnership with Pampers to launch their new Cruisers 360 FIT diapers. The campaign aims to inspire parents to embrace their “wild children.”
On the day of her appearance on the Today show, Williams shared a heartwarming video featuring her and Olympia on Instagram. The clip captures Olympia’s boundless energy, running around in a Pampers diaper and playfully maneuvering toys near her mom’s feet.
“When Olympia started moving, life changed completely,” Williams says in the video. “You never know what your child will do next. I like to think of her as a wild child, because her mother was too.”
The video also showcases a playful moment where both mother and daughter wear matching tutus while playing in Williams’ office.
“I would say to parents of a wild child: instead of worrying, embrace it and make the most of it,” Williams advises at the video’s conclusion.
During her Today show interview, Williams elaborated on Olympia’s boundless energy. “She kind of skipped crawling,” she explained. “She crawled, but not for long, maybe a couple of days. Then I was at Wimbledon and then she went straight to walking, and I was so sad because I was like, ‘Oh, I missed her crawling!'” However, she added how fans reassured her that it wasn’t a missed milestone.
Serena Williams’ message is a reminder to embrace the unique personalities and energy of children. By viewing their “wildness” as a sign of curiosity and exploration, parents can create a nurturing environment that fosters their child’s growth and development.
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