Scarlett Johansson, celebrated for her elegance and grace both on and off the screen, has unveiled her latest endeavor in partnership with David Yurman, one of the world’s most prestigious jewelry brands. While Johansson has adorned herself with jewels of unparalleled beauty from renowned houses, one particular piece holds a special place in her heart: the new David Yurman rubber Cable Bracelet.

Scarlett Johansson in the “Nature’s Artistry" David Yurman campaign
What sets this bracelet apart is not its opulence, but its philanthropic purpose. Priced at a modest $20, with 100% of the net profits dedicated to supporting The Lower Eastside Girls Club (LESGC), this accessory embodies Johansson’s commitment to making a positive impact on the world around her.

Scarlett Johansson wearing the David Yurman rubber Cable Bracelet, which will benefit The Lower Eastside Girls Club
This initiative aligns seamlessly with the launch of David Yurman’s spring campaign, titled “Nature’s Artistry,” in which Johansson stars alongside the talented musician Shawn Mendes. Through a series of captivating portraits and short film vignettes, the campaign celebrates nature’s boundless beauty and its profound influence on David Yurman’s creative vision.
How Scarlett Johansson Wears Her Jewelry
Johansson’s association with David Yurman reaches further as she assumes the role of ambassador for the renowned jewelry house. In this capacity, she has curated a selection of David Yurman designs, with 20% of the sales proceeds earmarked for the LESGC. This organization offers invaluable programming in art, STEM, digital media, leadership, entrepreneurship, and wellness, catering specifically to young women of color in New York City. Notably, last year’s collaboration between Johansson and David Yurman raised over $300,000 for this noble cause, underscoring the tangible impact of their partnership.

Scarlett Johansson : « Mon style est le reflet de mon travail » - Elle
In discussing her involvement with the new David Yurman campaign, Johansson provides insights into her personal jewelry style and the sentimental value attached to certain pieces. She also reflects on the jewelry pieces she intends to pass down to her daughter, embodying a tradition of cherished heirlooms and timeless elegance.
Scarlett Johansson : « Mon style est le reflet de mon travail »
Scarlett Johansson’s partnership with David Yurman transcends the realm of fashion and beauty, serving as a beacon of philanthropy and empowerment. Through her advocacy for causes close to her heart, she continues to inspire others to use their platforms for positive change. As she embarks on this new chapter with David Yurman, Johansson remains steadfast in her dedication to making a meaningful difference in the lives of others, one exquisite piece of jewelry at a time